RecRe Reels: Campus Creativity on Instagram
If you want students to discover something new on campus in 2025, Instagram is the place to do it. Student life teams know this better than anyone, and lately we’ve seen some incredible Reels showcasing RecRe in action.
RecRe is free for students to use, which makes it one of the easiest and most positive stories to tell on social media. Whether it’s a mascot grabbing a frisbee (looking at you, Elizabethtown College) or students pulling gear out of a RecRe box, Instagram Reels give student life departments a creative way to reach students right where they are scrolling.
Why Instagram Reels Work for RecRe
Reels are short, fun, and built to be shared. They fit perfectly with the student lifestyle and let campus creators highlight:
- Where the RecRe box is located
- What’s inside and available for free
- How quick and easy the rental process is
The format also makes it natural to lean into trending sounds, filters, or editing styles that feel authentic to a student feed. That authenticity matters. When the University of Florida posted a RecRe Reel that tapped into a trend, it went viral with more than a million views. Students understood it immediately, engaged with it, and spread the word to thousands of others.
Campus Reels We Love
Some of our favorite examples of campuses putting RecRe into the spotlight:
🎬 UC Berkeley — A clean how-to featuring their credenza-style unit Watch here
🎮 Emory — A throwback classic showing the struggle of finding controllers until RecRe showed up Watch here
🏀 University of Cincinnati — A quick and simple walkthrough of the box Watch here
🎭 Hofstra — Full storyline, creative direction, pure entertainment Watch here
📺 Bridgewater State — Fast QVC-style showcase of all the gear Watch here
🤯 University of Florida — That wild viral clip that nobody saw coming Watch here
Content Tips for Student Life Teams
Want to get the most out of your RecRe Reels? Here are a few things we’ve noticed work really well:
- Show RecRe after dark. More than half of rentals happen after 6PM, and students want to see that late-night access in action.
- Highlight outdoor boxes. Show students using free RecRe gear in the quad or on the lawn to encourage more community play.
- Keep it simple. Scan the QR code, log in with your .edu email, and grab your gear. Less than a minute, no app download needed.
- Focus on gear that sparks connection. Two-player activities like ping pong, gaming controllers, or board games are perfect for building friendships.
More Ways to Explore Campus Marketing Ideas
If you enjoyed this look at how campuses are using Instagram Reels to share RecRe, we put together even more inspiration for you. Our new Campus Engagement Magazine dives deeper into creative marketing initiatives, from student-generated content to mascot partnerships and beyond.
Check it out here: Campus Engagement Magazine
From Feed to Campus Community
RecRe helps students connect in real life. Promoting RecRe on Instagram Reels not only boosts usage, it also shows that the campus is investing in experiences that are free, accessible, and designed for community.
Every creative Reel is another chance to put RecRe in front of new students and remind them that fun is only a QR scan away. So keep the Reels rolling, campus creators.
The more students see RecRe in their feed, the more they show up, grab a friend, and play.
